Product Designer (Strategy)
I design durable, long-lasting products. I research what features should be implemented, how they will work-look-feel, and communicate them to our existent and new audiences. I'm excited about the future of communication, work, and education.
Digital writing assistant with 30 000 000 daily active users. Our product offerings provide tools to support clear and effective communication. I always wanted to solve the problem of unclear communication and Grammarly is the closest one to the "solution".
Documents by Readdle
File Manager for iOS with 12 000 000 users. I contributed to product decisions, design, and copywriting for all new features. Documents is a "super-app" with a dream to make iPhone as powerful as Desktop, and make everyone productive on the go.
Spark by Readdle
Email Client for Professionals with 1 000 000 daily users. I've made design prototypes to meet strategic goals of the app. I've designed Email List, Email Viewer, Chat Interactions, Settings and Client States and contributed to design strategy decisions.
Mobile Apps for Tickets.ua
All-in-one travel applications for the most popular travel agency in Ukraine. I've built a new design system with HIG (iOS) and Material Guidelines (Android) in mind. New redesign multiplied the channel revenue by 4 times and resulted in smaller support tickets amount.
COVID-19 web app
Internet & People
About personal projects
To make sure my creative ideas are close to the real world and market, I’m frequently launching my own projects in different areas. Rules are simple: it should bring joy and experience.
What I'm currently exploring?
Design strategy. Optimistic process. Collaboration. Rewarding discussions. Big talks. Real value products. HTML+CSS. 3D Design. Procreate illustrations. Fujifilm. Facilitating discussions. Customer interviews. Unit Economics. Generative design. Math & Physics.
Transactional model to rethink our digital behavior
 My small "what if..." exercise inspired by the deficiency of the monetization models.
7 visual design lessons based on Big Sur Icons
 Professional tips to make icons look great and distinguishable.
Designer vs AI
 Thoughts about future of design job.
I've recently started a small newsletter about design strategy, design ethics, future of communication and conceptual design.